Customer Relationship Management of TVS Company

Marketing is used to identify the customer and keep the customer. With customer as the focus of its activities, it can be concluded the marketing management is one components of business management. The term marketing concept hold the archiving organizational goal depends on knowing the needs and wants of target market delivering the desired satisfactions. […]

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A STUDY ON WOMEN PASSENGERS IN COMPARISON WITH KSRTC AND PRIVATE BUS

All over the world, Services are growing dramatically Travel, hospital, banking, etc…..  .  Kotler defines services as “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownerships of anything. Its production may or may not be tied to a physical product.”           Travel […]

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A STUDY ON CUSTOMER SATISFACTION OF VODOFONE TELECOM SERVICES

India is the world’s second largest telecommunications market with 933 million subscribers. India has seen rapid increase in the number of players which caused tariff rates by increasing the market share. The availability of a number of subscriber options of consumers and varied tariff rates of each player, lead the consumers to switch between service […]

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A STUDY ON CUSTOMER SATISFACTION IN MARUTI SUZUKI CARS

A market survey is a research technique used to gather customer satisfaction and purchase intent of a company’ s products and   service  within a geographical area. Market survey’s are extremely important because companies learn what their customers like and dislike about their products and services. Primary research involves collecting original data about their preferences, buying […]

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A STUDY ON THE FACTORS INFLUENCING THE SELECTION OF USED CARS

Post-liberalization, almost every global car manufacturer is eyeing the Indian market. The Indian automobile industry is geared up to invest up to Rs 80000cr in fresh capacity in the next four years. Automotive mission plan is a 10-year road map prepared by the Indian government in 2006 to make India an automobile hub, raise the […]

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A STUDY ON OVERALL FINANCIAL PERFORMANCE OF ‘SUPERNOVA PVT.LTD MANJERI, MALAPPURAM’

The project report is entitled as “A Study on FINANCIAL PERFORMANCE of SUPERNOVA PVT.LTD MANJERI, MALAPPURAM ”. The study is based on the past five years data collected from the financial statements of the company through the study, the researcher knows the profitability, liquidity, solvency and overall financial performance of the company. Supernova is in […]

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A STUDY ON FINANCIAL DEPARTMENT OF SAKTHI PRE-CURED SYSTEM, PAYYANAD, MANJERI

Industrial units play a vital role in the economic development of every country. Industrialization is generally accepted as one of the important ways to encourage socio-economic transformation. Further it also necessary for flourishing agriculture, transport, trade , service and other section through the backward linking.             Industrialization reduces the volume of unemployment and underemployment, increases […]

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