Customer Relationship Management of TVS Company

Marketing is used to identify the customer and keep the customer. With customer as the focus of its activities, it can be concluded the marketing management is one components of business management. The term marketing concept hold the archiving organizational goal depends on knowing the needs and wants of target market delivering the desired satisfactions. […]

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WOMEN WORKERS IN UNORGANIZED SECTOR

       This constitution of India guarantees equality of opportunity in employment and directs the state to secure equal rights for livelihood, equal pay for equal work as well as just and human conditions of work for all. Despite the concerted efforts of the state, the economic status of women is lagging behind their male counter […]

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SOCIO-ECONOMIC STATUS OF SCHEDULED CASTE

Kalikavu panchayath is one of the backward panchayath in Malappuram district. The Kalikavu  panchayath formed in 1969 June 16. The panchayath is agricultural pronominal one.             The majority of people are engaged in agriculture, most of the area of panchayath is under rubber and coconut cultivation. The important cultivation in panchayath is rubber, coconut, area […]

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A STUDY ON WOMEN PASSENGERS IN COMPARISON WITH KSRTC AND PRIVATE BUS

All over the world, Services are growing dramatically Travel, hospital, banking, etc…..  .  Kotler defines services as “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownerships of anything. Its production may or may not be tied to a physical product.”           Travel […]

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ROLE OF MEDIA IN PARLIAMENTRY DEMOCRACY

            The mass media are often referred to as the fourth branch of government because of thepower they wield and the oversight function they exercise.  Democracy is a government of the people, for the people and by the people and which gives equal chance to all the citizens to participate and play a significant role […]

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INCOME INEQUALITY LEVEL

India is the second most unequal country in the world. The richest 1% of Indian own 58.4% of the wealth. The richest 10% if the Indians own 80.7% of the wealth. This trend is going in the upward direction every year, which means the rich are getting riches and the poor are getting poor. India […]

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ROLE OF KUDUMBASREE IN WOMEN-EMPOWERMENT

Kudumbasree the women oriented community based poverty alleviation  programme  was set up on 11th July 1998 launched by the government of Kerala with the active support of government of India and NABARD tries to care the method development of imbalance at the state kudumbasree is a mission formed for the total eradication at absolute poverty […]

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AN ECONOMIC EVALUATION OF RUBBER PLANTATION

Rubber plantation industry in the Indian economy, Kerala State accounts for 94% of the area and 90% of the total rubber plantation in 1970. Rubber plants require highly deep weathered soils which consist of latté rate and lateritic soils. They grow best in well drained porous soils with moderate acidic in nature.             Kerala is […]

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A STUDY ON SCOIO-ECONOMIC STATUS OF AGRICULTURAL LABOURER FAMILIES

Indian economy is one of the world’s oldest agrarian economies. Agriculture is the backbone of Indian economy because of its high share in employment and livelihood creation. It is the most important sector from the perspective of food security and poverty alleviation. Agriculture has a large share of the economic activity and has a crucial […]

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STUDY OF KEYNESIAN CONSUMPTION FUNCTION AMONG DAILY WAGERS

Consumption is an act of human beings by which they finish the utility of goods and services to satisfy their wants. On the other hand consumption function shows the relationship between a nation’s aggregate income and consumption. Basically consumption depends on income and propensity to consume. Propensity to consume means a nation’s tendency to consume […]

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